Our Team

A smiling man with a beard and dark hair, dressed in a white shirt and black blazer, standing outdoors with greenery in the background.

Jeremy Alvarado

Safety has always been my baseline. After more than a decade as a project manager and years of wrestling, Brazilian jiu-jitsu, and teaching self-defense, I turned my focus to firearms in 2025 as the world grew more uncertain. Like most new shooters, I found the process overwhelming at first—but I broke it down, studied deeply, and trained until handling a firearm felt natural. That dedication to learning, and to making the complicated simple, is what I bring to my students.

A man sitting on a bench outdoors with a happy dog, both appearing cheerful.

Meet Willow

WillowCraft is named after Willow, our Great Pyrenees/Anatolian Shepherd mix. She’s a guardian through and through—calm, steady, and fiercely protective of our family. Willow embodies everything I want this business to be: loyal, grounding, and always watching out for the people who matter most.